LOCAL PR
SUPPORT PROGRAM
Let us help you take your opening to the next level with a robust PR strategy designed to drive awareness and generate new business for your Code Ninjas center.
We’ve spent years cultivating strong relationships with the media in local markets across the country. The fruits of our labors come in the form of consistent media coverage for our clients.
Step-by-Step Public Relations New Opening Support Process
When it comes to boosting customer traffic to your local franchise, it all boils down to brand awareness. We have developed a proven formula to get new franchisees off the ground running with media coverage for their new business in their local markets.
​
The Fishman PR team develops creative TV segments, feature story ideas and other angles to drive quality local media coverage to put your location in the spotlight.
6 Weeks Before Soft Opening
Franchisees make $1,200 payment through website.
4 Weeks Before Soft Opening
Introductory phone call scheduled to begin PR process.
10-14 Days Before Soft Opening
Fishman begins 60 day media outreach.
Pitching
60 days of media outreach to print/online,TV, influencers/ bloggers using creative and timely angles to variety of media outlets. Coverage can be secured at any point during the 60 support.
​60 Days Into Media Support
End of PR support period offering deliverables (media contact list, estimated ad values, wrap up report) and tools for continued outreach.
Within 1 Business Day of Payment
​Fishman support team member sends introduction email.
3 Weeks Before Soft Opening
First asset delivered to franchisee – Local Press Release.
2 Days Before Grand Opening
Fishman sends media alerts to local TV stations and papers for potential coverage of opening.
30 Days Into Media Support
Fishman sends half-way point check-in, recapping first 30 days of support and detailing strategy that will be deployed for next 30 days.
Coverage Examples
Contact Us With Any Questions
Why Us
Founded in 1991, Fishman Public Relations is the largest and best-known firm in the franchise industry. We’ve been hired by your franchisor to execute both national and local PR strategies to enhance brand awareness.
-
We represent 85+ franchise brands and suppliers across consumer and B2B segments.
-
Staff of 40+ media relations and content marketing professionals.
-
Partner member of Worldcom Public Relations Group, an exclusive group of global PR firms, with 110 international agency partners operating in over 95 cities on 6 continents. Due to exclusivity of partners and stringent requirements of membership, no other franchising PR agency can become a Worldcom member.